Director of AI and Automation Strategy

Director of AI & Automation

Location: Hybrid / Remote with travel for key events Employment Type: Full-Time Company: TMI Universal

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About Us

TMI Universal is a multi-sector marketing and lifestyle company operating at the intersection of luxury, sports, fashion, entertainment, and cutting-edge technology. We create premium brand experiences, drive high-value marketing campaigns, and produce exclusive events that engage elite audiences worldwide.

We’re seeking a Director of AI & Automation to lead, innovate, and execute next-generation AI initiatives that streamline operations, boost sales, and push the creative limits of our brand.

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Role Overview

As Director of AI & Automation, you’ll lead a hybrid role that blends strategic leadership with hands-on execution. You’ll oversee the research, implementation, and optimization of AI-driven systems for sales funnels, operational automation, creative content production, and audience engagement—across luxury, sports, fashion, events, and entertainment divisions.

You will be both a visionary leader building systems and guiding teams, and a technical expert capable of implementing solutions yourself.

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Key Responsibilities (including but not limited to) • Sales Funnel Optimization – Design and deploy AI-powered lead generation, nurturing, and conversion systems using tools like HubSpot, Salesforce, and ClickFunnels. • Process Automation – Implement advanced workflows via Zapier, Make (Integromat), Airtable, and ClickUp to increase efficiency and improve client communication. • AI Tools & Services Research – Continuously identify, test, and integrate cutting-edge AI platforms including OpenAI (ChatGPT), Anthropic Claude, Midjourney, Runway, ElevenLabs, and Sora. • Prompt Engineering & Management – Develop, refine, and manage high-performing AI prompts for marketing, creative storytelling, and operational processes. • Creative Production – Use AI for luxury brand visuals, sports marketing assets, fashion campaign content, event promotions, and entertainment-based storytelling. • System Integration – Link AI solutions across CRM, analytics, social media, and creative platforms for seamless workflows. • Analytics & Decision Support – Use AI-driven insights to guide marketing strategy, audience targeting, and creative direction. • Innovation Leadership – Build internal AI capability, train teams, and lead company-wide adoption of new technologies. • Cross-Industry Adaptability – Apply AI solutions tailored to luxury lifestyle, athletics/sports, fashion, creative management, and event production.

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Qualifications & Skills • 3–5+ years experience in AI, automation, or related tech fields, with proven leadership experience. • Expertise with OpenAI, Midjourney, Anthropic Claude, Zapier, Make, HubSpot, Salesforce, ClickFunnels, Runway, ElevenLabs, Sora or similar. • Strong background in luxury, sports, fashion, event management, entertainment, or marketing. • Experience integrating AI tools with CRM systems, marketing automation, and analytics platforms. • Strong creative instincts with knowledge of character creation, brand storytelling, and social media campaigns. • Ability to lead teams while also personally executing high-level AI projects. • Excellent research skills and ability to adapt quickly to emerging technologies. • Data-driven mindset with a balance of technical skill and creative vision. • Prompt engineering and execution

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What We Offer • Competitive equity package + performance-based bonuses. • Opportunity to work on high-profile luxury and entertainment projects. • Access to cutting-edge AI tools and training. • Creative, fast-paced, and collaborative work culture. • Travel opportunities for events and activations.

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To Apply: Send your resume, portfolio of AI/automation projects, and a short statement on how you’ve used AI to transform a business or creative process to [email protected] with the subject line: Director of AI & Automation – [Your Name]

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