Senior Marketing Manager / 2iC to CMO - PINION - The Civic Engagement Platform

PLEASE NOTE: EQUITY ONLY - We are pre-investment/pre-revenue. So we are all working for equity with no salaries yet.

SOCIAL IMPACT OPPORTUNITY WITH GLOBAL REACH! We are a social purpose corporation working on something revolutionary and preparing to launch. We are building our team. Our MVP is ready to pilot. We are seeking a savvy marketing leader to build out and drive our go to market plan. It doesn't get much more "ground floor" and potentially massively impactful than this.

PINION - Civic Engagement Re-Imagined The Problem: Civic engagement is way too hard, doesn't empower citizens, and everyone knows it! We have a big idea to fix that and transform the political-media landscape in the process.

The Mission: Transform civic engagement. Strengthen democracy, empower voters and improve customer satisfaction of residents with their government and governance. Create a platform where everyone can easily find, vote, track progress and share their "Pinions" for pending legislation at the local, state, national, and global legislative levels.

The Big Idea - "Tinder for politics meets Wikipedia for public opinion". Establish THE global democracy platform where people easily find and vote on legislation they care about. Allow them to share their vote to social media if they like (or remain completely private) - so they feel their voice is heard and their vote counts. Enable everyone to see living results including how their friends, community, and of course their elected representatives are voting - PLUS the candidates running to replace them at the next election. Imagine voting knowing who has voted with you, or not, on the topics you care about most, and based on actual data, not political spin. Pinion makes politics easy, kinda fun and usefully engages public opinion to drive public policy like a healthy democracy should.

As the Marketing Manager, you will play a pivotal role in contributing to our brand identity, developing marketing strategies, and executing campaigns to drive both user and customer acquisition and engagement. This is a hands-on role where you will have the opportunity to build our marketing function from the ground up. We're looking for someone who thrives in a fast-paced environment, is willing to roll up their sleeves, and is excited about the prospect of building something great.

Role and Responsibilities: Pinion is a big marketing challenge. Beyond experience, applicants must have energy, bandwidth, and attitude to make things happen to get the job done.

• Help build out and project manage our marketing plan. Help team members get unstuck and reliably contribute.
• Proactively engage key players in the government/political/media space to establish connections, create publicity, and a foster diverse range of supporters across the political-media complex to support our vision and mission.
• Help plan and execute traditional funding and equity crowd funding campaigns.
• Establish and manage key metrics such as Pinion user growth, social media traction, market penetration, pricing and revenue models, customer and stakeholder satisfaction/retention metrics.
• Develop and implement strategies to increase our digital reach through social media channels, influencer and strategic partnerships, and content distribution.
• Work with our team to create and deliver engaging content across channels including email/newsletters, social media, blogs/vlogs/pods, traditional media, events, etc.

Qualifications:

• Extroverted happy project management energy that makes calls, sets up meetings/speaking opportunities, and helps the rest of us to contribute and keep up!
• Marketing experience commensurate with the scope of our opportunity - i.e. grass-roots meets global reach, and impactful in a large public positive way.
• Resiliant planning, communication, collaboration, and interpersonal skills. "Working Together" is a core theme for this project. Pinion is a potentially huge challenge and journey. We want to enjoy working with you on that journey!
• Experience managing marketing assets (CRM/HubSpot, website, social media posts, newsletters, press releases, videos, podcasts, etc.)
• Comfort with a start up environment that requires one to multi-task and take on varying roles from big picture strategy to detail tasks.
• Experience with and enthusiasm for our mission, better democracy, and significantly impacting the political-media complex.

Our Team: The Pinion team is currently 20+ people and growing. We are motivated professionals who believe in the power of public opinion to improve civic engagement and make our world better. Our tech team is building a new platform - web and mobile - and we're starting pilot engagements. While our tech challenge is big, we think our marketing challenge is even bigger! As such we are open to marketing professionals with a range of experience levels and talents to join our team.

A Good Fit: We have a diverse team of people on our project that are part time and we expect to be flexible as we are not paying yet. That said, an ideal candidate should have the time and bandwidth required - likely fluctuating between 5 to 20 hours per week. We are looking for a team player who is self-motivated, friendly and professional. Most of all, you must be able to create and manage a plan, communicate openly, and work together with others. You should be enthused about our mission, and comfortable with our early stage, “boot strapping” startup status. It could be bumpy ride, but it should be a fun one!

PLEASE NOTE: We are “pre-money/pre-revenue” so EQUITY ONLY & NOT yet paying salaries

We are a true early stage start up (pre-funding/pre-revenue) and all working for future equity only (no salaries yet) using the Slicing Pie methodology (www.slicingpie.com↗) to fairly allocate equity in the company. This role is intended to grow into a full-time position in the future as we gain funding and revenues to become an operating business. Finally - this is a flexible fully remote position. An ideal candidate should be self-sufficient, indeed most everyone on our project is part time, with the bandwidth to reliably contribute, interested in our mission, and comfortable with our early stage, “boot strapping” startup status.

We know we are not the average job posting. This role is all about fit. So if we sound like a match please respond here so we can share what we're up and get your questions answered.

Get Engaged!...Scott