Associate Director, Marketing Intelligence & AI

IEEE is the world’s largest technical professional organization and is a public charity dedicated to advancing technological innovation and excellence for the benefit of humanity. IEEE and its members inspire a global community through its highly cited publications, conferences, technology standards, and professional and educational activities. IEEE is the trusted “voice” for engineering, computing and technology information around the globe.

IEEE's Brand, Marketing, & Communications (BMC) team is seeking an Associate Director, AI & Intelligence. This role will sit within, and is responsible for shaping, optimizing, and monitoring how artificial intelligence systems and major AI assistants describe IEEE, its values and goals.

As an increasing portion of the public forms its first impression of IEEE through AI assistants, this role will drive initiatives that advance the organization's strategy across Generative Engine Optimization (AEO/GEO), partnering closely with internal stakeholders in IT, Legal and Compliance, and BMC leadership.

This new role will report directly to the Director of Marketing Technology and Intelligence and will manage two direct reports.

Key Responsibilities

Generative Engine Optimization (AEO/GEO): Define, publish and govern the enterprise AEO/GEO strategy across enterprise IEEE and OU web properties to ensure live AI retrieval engines can easily extract and accurately cite IEEE's true scope.'

Third-Party Consensus & Ecosystem Framing: Collaborate with BMC leadership to embed IEEE’s preferred framing across independent, authoritative third-party sources (e.g., press, partner descriptions, and reference sites). Drive the broad public consensus required to influence future AI model training datasets over time.

AI Intelligence, Monitoring & Performance Analytics: Oversee the development and execution of an enterprise AI monitoring capability using commercial tools or internal scripts. Establish shared scorecards against priority test questions, track mention rates, framing accuracy, and cited sources across major AI assistants, and deliver executive reporting and recommendations for senior leadership. Integrate AI representation metrics into BMC’s broader marketing intelligence and performance framework in partnership with the Marketing Intelligence & Analytics team.

Operating Unit (OU) Strategic Enablement: Act as a central consultant and partner to individual OUs, assisting unit leaders in publishing localized plain-text definitions, validating unit-level entity records, and closing AI visibility gaps.

AI Governance & Policy: Shape and maintain the policies and guidelines within which BMC staff and other marketing resources operate as AI intersects IEEE’s digital presence, including standards for AI generated content, disclosure, and brand representation, partnering with BMC’s digital governance function, IT, and Legal and Compliance, and aligning with the enterprise AI strategy.

AI Enablement & Marketing Innovation: Identify, pilot, and scale high-value AI use cases across BMC’s marketing practice—from content operations to insight generation—building AI fluency across the team and ensuring adoption follows established governance and responsible-use guidelines.

People & Roadmap Management: Lead cross-functional workstreams—with the potential for direct reports as the team evolves—managing ad-hoc AI and digital strategic projects while executing a phased, multi-quarter roadmap covering fast wins, durable ecosystem changes, and continuous measurement.

Travel: 25% Domestic and International

Education

Bachelor’s degree required; degree in Communications, Computer Science, Data Science, Information Systems, or Marketing Technology preferred

Work Experience

• 7–10+ years of progressive experience leading Search/Generative Engine Optimization (SEO/AEO/GEO), Digital Strategy, Marketing Technology, or Data Intelligence functions within a complex global organization preferred
• Deep operational understanding of how AI systems retrieve live web content, interact with structured entity records, and process standard organization markup. Demonstrated track record driving digital transformation and AEO/GEO initiatives.
• Proven ability to build intelligence monitoring frameworks, track brand accuracy across AI platforms, and translate AI performance metrics into executive reporting and strategic recommendations.
• Demonstrated experience establishing and enforcing enterprise digital and AI policies, content standards, and structured markup guidelines across matrixed business units and technical teams.
• Hands-on familiarity with generative AI platforms and a track record of introducing AI tools
• 3–5+ years of direct experience leading cross-functional teams, direct reports, or technical initiatives.

Other Requirements: As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply.

PLEASE NOTE: This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status.

For information on work demands and conditions required for this position, please consult the reference document, ADA Requirements. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Disclaimer: This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management’s right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons.