Performance Marketing & Growth Manager (Mobile Apps)

About Huddle

Huddle is building a trusted network for childcare.

We're reimagining how parents find and book babysitters by helping them discover trusted caregivers through their real-life communities while making scheduling and booking dramatically easier for everyone involved.

We're an early-stage, venture-backed startup based in Seattle. As one of our first marketing hires, you'll have significant ownership over our growth strategy and a direct impact on the future of the company.

This role is ideal for someone who enjoys building systems from the ground up rather than inheriting a mature marketing machine.

About the Role

We're looking for an experienced Performance Marketing & Growth Manager to own our paid acquisition strategy and execution.

You'll be responsible for building, optimizing, and scaling our paid acquisition engine across Meta and Google while developing a deep understanding of attribution, analytics, creative testing, and funnel optimization.

This is a highly hands-on role. We are looking for someone who enjoys being in the platforms every day — launching campaigns, analyzing data, testing hypotheses, and improving performance.

You'll work directly with the founder and have substantial influence over how Huddle grows.

The role will initially be structured as a part-time or fractional contractor position (approximately 20 hours/week to start), with the opportunity to grow into a full-time leadership role as the company scales.

What You'll Own

Paid Acquisition • Own Meta Ads and Google Ads strategy • Build and launch new campaigns • Manage campaign structure and budgets • Audience development and targeting • Campaign optimization • Bid strategy • Budget allocation • Scaling winning campaigns • Reduce wasted spend

Growth Strategy • Run structured growth experiments • Test new acquisition channels • Improve conversion throughout the funnel • Identify growth opportunities • Prioritize high-impact experiments

Attribution & Analytics • Develop a deep understanding of acquisition performance using AppsFlyer, Google Analytics 4, Amplitude, Metabase, Customer.io, Meta Ads Manager, and Google Ads • Ensure attribution is accurate • Make decisions based on reliable data

Creative Strategy • Own creative strategy • Develop creative testing frameworks • Write creative briefs • Identify winning messaging • Recommend new concepts • Work with designers, content creators, freelancers, or agencies • Continuously test and iterate

Reporting • Develop dashboards and reporting for: • Cost per impression • CTR • CPC • Cost per install • Cost per completed signup • Parent acquisition cost • Sitter acquisition cost • Cost per first booking • Booking conversion rates • CAC • LTV/CAC • ROAS (as applicable) • Funnel conversion by stage

What Success Looks Like

• Build a scalable paid acquisition framework • Establish reliable attribution and reporting • Launch a consistent cadence of creative testing • Improve acquisition efficiency • Lower customer acquisition costs • Increase completed signups • Increase first bookings • Create a repeatable testing process

Qualifications

• Approximately 7–10 years of experience in performance marketing • Significant experience managing Meta Ads • Significant experience managing Google Ads • Experience scaling paid acquisition budgets • Experience with App Optimization/ASO • Strong understanding of attribution • Strong analytical skills • Experience optimizing mobile app acquisition campaigns • Experience with AppsFlyer (preferred) • Experience with GA4 • Experience with Amplitude • Experience using data to make marketing decisions • Strong Excel or Google Sheets skills • Excellent communication skills • Comfortable working independently in a startup environment • Mobile app growth experience strongly preferred

The Ideal Candidate

• Loves digging into data • Thinks like an owner • Naturally curious • Makes decisions using evidence rather than assumptions • Enjoys running experiments • Excited by early-stage startups • Moves quickly with limited resources • Doesn't wait for perfect information • Has exceptionally high standards

Compensation

• Part-time / Fractional Contractor • Approximately 20 hours per week to start • $80–120/hour, depending on experience • Remote within the United States (Seattle preferred) • Opportunity to expand into a full-time leadership position as Huddle grows